Buyers decide in the first few seconds of the first photograph. Staging is about making those seconds work, and it very rarely means redecorating.
What it involves
An honest walk through the house identifying what is reading badly in photographs and at the front door. Usually that is furniture in the wrong places, too much of it, lighting that is either harsh or missing, and one or two rooms with no obvious purpose.
Rooms need a job
A room a buyer cannot name is a room they discount. The box room that is currently storage becomes a study. The knocked-through space that reads as nothing in particular gets a dining table and an answer.
Before the photographer
Staging is worth doing before the shoot, not after. The photographs do most of the selling, and they are taken once.
Empty properties
An empty house photographs smaller and colder than a furnished one. Where it is worth it, key rooms can be dressed for the marketing period.
Recent work
Nothing in that category yet. Call Kasia and ask, because there is usually more than is published.
She understood what I wanted before I could say it.
She somehow always understood exactly what I wanted. Really good with understanding the vibe.
Understood exactly what I wanted, even the things I could not quite put into words.
It freed me up to focus on other jobs while this one was getting organised by Kasia.